In India, people do not invest in equities one due to lack of trust and another reason is they don't know where to start. However in US people even with limited savings are invested in equity markets. There is access to consumer-level products like betterment which are robotic advisors. Have to investigate whether people have an appetite for products like a robotic advisor. Another flavor of this idea would be to target high net worth individuals who are not exposed to the equity market or the individuals who are already exposed to the equity market but do not have access and transparency provided for by platform like Versaquant.
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