Here is my problem. I don't like to shop and even when I do I get pretty indecisive about the style color and fit. Shopping is a tedious experience for me. Yes, it is for most non metro sexual men.
So how can we get the social collaborative experience of shopping into the physical stores? When we shop online its pretty straight forward, we share the links online and then post it to our social networks where its super simple to get the feedback. There are also some great tools like the http://webcamsocialshopper.com/ where they try to recreate dress room experience online.
But how can we take the social experience to the shop floor, more of a reverse integration. Can we offer some social platform for the shoppers to be able to recreate the shopping experience on the floor?
How can we do it now with the current status quo?
- Walk into the shop
- Select a shirt
- Try it on
- Click a pic
- Send it to friends and wait for response.
Pretty straight forward nothing wrong. But some how it all sounds a bit crude to me. Here is what I would like to see.
- Walk into a store
- Select a shirt
- Open the app (Chance for the retailer here?)
- Scan the QR code
- Which post it to my group for counsel
- Get the comments
- Try the top ones
- Send a pic.
- Voila buy the top one..
More to come